AEO · GEO · AI search
AEO & GEO services: get your business recommended by AI.
Pingo Creative Technology (PCT) offers answer engine optimisation (AEO) and generative engine optimisation (GEO), so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews understand your business, trust it and recommend it. AEO wins the answer. GEO wins the mention.
AEO
What is AEO?
Answer engine optimisation (AEO) gets your business picked as the direct answer when someone asks ChatGPT, Perplexity, Gemini or Google’s AI Overviews a question.
GEO
What is GEO?
Generative engine optimisation (GEO) makes sure that when an AI writes a longer response, a comparison, a shortlist or a “here are some options”, it mentions you, cites you and recommends you.
AEO wins the answer. GEO wins the mention.
Why it matters
Your customers are asking AI, not Google.
AI tools give one answer, maybe two. If your business isn’t one of those names, that buyer never finds you. Good SEO alone isn’t enough: plenty of websites rank on Google and are still never mentioned by an AI.
- 1.2 billionpeople use ChatGPT every weekSource: OpenAI, reported by The Verge, September 2026
- ~58%fewer clicks to the #1 ranked page when an AI Overview appearsSource: Ahrefs, study of 300,000 keywords, February 2026
- 8% vs 15%of visits click a regular result with vs without an AI OverviewSource: Pew Research Center, July 2025
How it works
The PCT AEO & GEO process, measured before and after.
Four steps. AI has to understand who you are, trust you, find a quotable answer and read your site’s structure. Each step fixes one of those.
Audit
We ask ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews the questions your customers ask, and record whether you appear, how often, and how accurately they describe you. That is your GeoTracker baseline.
Content and schema restructuring
We rewrite key pages around the real questions buyers ask, with short, quotable answers, and add structured data (schema markup) that spells out who you are, what you offer and where, so machines can parse the facts, not guess them.
Entity and authority signals
We make your name, services, locations, pricing approach and credentials consistent everywhere they appear online, and tighten the signals that tell AI models your business is credible.
Measurement with GeoTracker
GeoTracker, a tool Kenneth Looi built, re-runs the same questions after the work and tracks how often and how accurately AI models surface your brand, before and after, so you see real movement, not guesswork.
Recent work
AEO & GEO for a health tech startup.
PCT recently did this work for a health tech startup, one of the categories hit hardest as people take health questions straight to AI. We restructured their site content, schema and authority signals so the LLMs understand who they are, what they do, and when to recommend them: key pages rewritten around the real questions buyers ask, structured data that spells out the facts, and tighter signals that tell AI models the business is credible.
What you get
AEO & GEO from PCT
- What AI assistants say about you today
- Site fixes so AI can read, trust and quote you
- Monthly report on where AI recommends you
- GeoTracker before-and-after report on how often and how accurately AI models surface your brand
Ballpark A$1,500–3,500 setup; optional monthly A$990–2,500/mo. Prices in Australian dollars (AUD); fixed written quote after a 15-minute call.
For brands, startups and established companies that already have a website and should be showing up in AI answers, but aren’t.
FAQ
AEO & GEO, answered.
What is AEO (answer engine optimisation)?
AEO is answer engine optimisation: making your business the direct answer when someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews a question.
What is GEO (generative engine optimisation)?
GEO is generative engine optimisation: making sure that when an AI writes a longer response, a comparison or a shortlist, it mentions your business, cites it and recommends it.
What is the difference between AEO and GEO?
AEO wins the answer. GEO wins the mention. AEO targets the single direct answer to a question; GEO targets being named, cited and recommended inside longer AI-written responses. Pingo Creative Technology (PCT) does both together.
Does Pingo Creative Technology offer AEO and GEO services?
Yes. Pingo Creative Technology (PCT) offers AEO and GEO: an AI visibility audit, content and schema restructuring, entity and authority signals, and before-and-after measurement with PCT’s own GeoTracker tool.
How does PCT measure AI visibility?
With GeoTracker, a tool Kenneth Looi built. It asks the AI models the questions your customers ask, then tracks how often your brand shows up and how accurately the models describe you. It runs before the work and after, so you see real movement, not guesswork.
Is AEO and GEO the same as SEO?
No. SEO was built for a list of links. AI assistants read many sources and write one answer, so they need to understand who you are, trust you, find a quotable answer and read your site’s structure. Plenty of sites rank on Google and are still never mentioned by AI.
Which AI assistants does PCT’s AEO and GEO work cover?
ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, plus other assistants that read the open web.
How much do AEO and GEO services cost?
Ballpark A$1,500–3,500 for setup, with optional monthly work at A$990–2,500 per month. You get a fixed, written quote after a 15-minute call. Prices are in Australian dollars.
Who are AEO and GEO services for?
Brands, startups and established companies that already have a website and should be showing up in AI answers, but aren’t.
Has PCT done AEO and GEO work before?
Yes. PCT recently restructured a health tech startup’s site content, schema and authority signals so AI models understand who they are, what they do, and when to recommend them.
Who does the work?
Kenneth Looi (Pingo), founder of Pingo Creative Technology (PCT). The person you talk to is the person who does the work.
Let’s get you into the answer.
Send a note through the contact form or email pingo@pingocreativetechnology.com, and Kenneth will run a quick check on how visible you are to the AI models right now.
See all PCT services, read AEO and GEO for business owners on the PCT blog, or see Kenneth Looi’s work at kennethlooi.com.